دانلود مقاله با موضوع تأثیرات تماشای زیاده روی در نتفلیکس در طول پاندمی کووید 19

دانلود مقاله با موضوع تأثیرات تماشای زیاده روی در نتفلیکس در طول پاندمی کووید 19

دانلود مقاله با موضوع تأثیرات تماشای زیاده روی در نتفلیکس در طول پاندمی کووید 19

دانلود مقاله با موضوع تأثیرات تماشای زیاده روی در نتفلیکس در طول پاندمی کووید 19

 

در قالب pdf و در 16  اسلاید،قابل ویرایش، شامل:

موضوع به انگلیسی:Impacts of Binge-Watching on
Netflix during the
COVID-19 pandemic

بخشی از متن:Abstract
Purpose – The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the
COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to
indulge in these viewing habits. This study investigates motivational factors, amount of media consumption
and negative attributes associated with binge-watching on Netflix during the COVID-19 outbreak.
Design/methodology/approach – This study has employed an exploratory research design and obtained
primary data via an online survey using a semistructured questionnaire. Convenience sampling has been used
to choose a sample (n 5 105) of Netflix binge-watchers during the COVID-19 pandemic. Both sample selection
and survey administration have been done through social media messaging services owing to the COVID-19
lockdown measures.
Findings – The results indicate that most of the respondents use smartphones for binge-watching on Netflix.
Moreover, they have expressed that a wide range of shows available on Netflix incline them to engage in
marathon viewing. However, the respondents spend just over 70 h per month binge-watching on Netflix.
Finally, the majority of respondents have flagged “one more episode” syndrome as the most challenging aspect
of being marathon viewers on Netflix during the COVID-19 pandemic.
Originality/value – This is one of the few papers to exclusively focus on the impacts of binge-watching on
Netflix during the COVID-19 pandemic. The findings will originate the value with novelty and important
implications to the Netflix consumers, telecom service providers and payment gateways.
Keywords Binge-watching, Consumption, COVID-19 pandemic, Digital media, Lockdown, Marketing,
Marathon viewing, Netflix, Streaming
Paper type Research pape

 

 

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